I saw those Green-only M&Ms bags in the grocery store today. Yes, there’s the green is the horny color thing, but there’s something simpler to this than that. Look at the Valentine’s day candy in the grocery store. It’s all red / pink. The green packaging made the green M&Ms immediately stand out and get attention (simply being primary if anything) – they were the sore thumb. The opposite. And of course, being noticed on the store shelf usually means being bought. It’s the exact marketing process that laundry detergent has been going through. 10 years ago, detergents were all packaged in white bottles. Tide released their product in a bright orange bottle. Tide became #1. Now, all detergents are packaged in bright color bottles and the white ones are getting noticed instead. Detergent is detergent. Chocolate is chocolate. The real key to selling the same thing as everyone else at the grocery store is to get it noticed on the shelf in the right ways – and a quick route to that is through the opposite.